Although I'm not attending O'Reilly's TOC Conference, I'm following the news, blogs, and other coverage. There's plenty of food for thought if you're actually a publisher, although none that hasn't been around for at least ten years.
I picked up a link to, of all things, Harlequin's eHARLEQUIN site. Harlequin publishes romance novels, which are frequently dismissed with a bit of derision, but which lots of people really love. The interesting thing to me is that right on the front page -- this is a publisher's website, remember -- you can choose traditional books, audiobooks, ebooks, "mobile phone", and podcasts.
The mobile phone category is a service; you get stories and some other content delivered to your phone. Not sure yet what the format is, but the screen shot on the site shows a graphic book cover on a mobile display, so it's probably MMS. The "serialized stories" are, I suspect, quite brief. But given the class of devices and service in the US, probably a good choice; at least SMS and MMS tend to be available on many phones, even here.
Tuesday, February 12, 2008
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